Mindset
Turn motivation into a next step you can actually take. Keep showing up for the work.
ABOUT BAD MOFO UNIVERSITY
THE POINT IS
TO PUT IT TO WORK.
Mindset, ecommerce, and practical AI—with action at the center.
Ecommerce
Give your products, brand, and store a stronger foundation. Learn how a business gets built.
Practical AI
Make the tools useful in your own work, with your judgment in charge.
THE PERSON BEHIND BMU
Built from experience.
Driven by action.
Ruben brings a practical builder’s perspective to mindset, ecommerce, and AI. His focus for BMU: help people learn, take action, and keep doing the work.
Ruben reports generating $10 million in revenue across his businesses, including electrical and ecommerce.
This is founder-reported business history, not profit or a promise of student results.
Start with the work in front of you.
Explore the courses currently listed in the BMU Blueprint.